形式和功能是在斯堪的纳维亚设计的核心。Bluewater也不例外。这就是为什么我们选择与瑞典最知名的工业设计师合作。Bluewater净化器荣获国际工业设计大奖，由于其无与伦比的可靠性、容量和高效性提供纯净、安全、健康的饮用水。作为Bluewater首席设计师古斯塔夫诺德 (Gustav Nord) 说： “我们所经历的挑战是创造温馨的居家方案，以卓越的用户功能，迎合现代厨房需求，并易于安装。”
Bluewater渐渐和这家斯堪的纳维亚风格的设计公司Howl建立了互相的信任，使得设计项目得以进行。Howl的著名产品设计师Gustav Nord和Bluewater创始人Bengt Rittri试着回到初衷，并符合我们的姐妹公司Blueair的价值观和传承，为全世界的人们去创造清新的空气和清澈的饮用水。
“Working with air and water feels both satisfying and important” Gustav says, adding “Even if you wished it wasn’t necessary.”
Winner of several awards for his air and water purifying designs, Gustav looks forward to the ongoing collaboration with Bluewater.
“It is exciting to be part of the creation of a brand, to develop its designs, visualize its values and expression, to give it physical presence,” he emphasizes.
When it comes to design, Gustav admits to a preference for a ‘de–technification’ of both air and water purifiers.
“The units should not be perceived as ‘technical devices’, but as good friends that you feel comfortable being around. They should be objects of timeless design, invisible but enjoyable.”
At Howl, the design teams work to create products that matter, that add quality to life. For Bluewater, this is fundamental.
The design challenge, Gustav explains, is to form likeable household solutions with outstanding user functionality, items that fit contemporary kitchens and are easy to install. As water purifiers often are hidden away, there is the added challenge of getting across a daily brand experience.
Gustav envisions a future with new connective product features: “We should always strive to meet contemporary needs with unexpected and progressive designs,” he finishes.